Brand strategy and handoff systems,explained practically

Roland-Garros: branding beyond the courts

During Roland-Garros, which takes place from May 17 to June 7, brands are stepping up to the net with increasingly creative campaigns to captivate an international audience. “Take your time”, Schweppes Schweppes has become the official supplier of the French Open (Roland-Garros) for the first time, for a period of three years. To mark this